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Turning ventures into market leaders

Strategic consulting for technology ventures that need more than advice — a partner with operating experience, aligned incentives, and a track record of building what others only plan.

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/ Overview

Built on operating experience, not theory

7N is a strategic consulting firm for technology founders, operators, and growth-stage ventures navigating complex markets. We work across the full lifecycle — from go-to-market strategy through operational scaling — and we stay engaged until the metrics move.

What separates 7N from traditional advisory: we operate on a performance-aligned model. Our compensation is tied to your results. That structure exists because we have enough confidence in our process — and enough operating experience — to put fees at risk.

Founded by Max Certorivski — a technology executive with 30+ years across the IT landscape and a global operating footprint. The practice is built on what he has repeatedly done, not just advised.

2015
Year of foundation
"Execution turns strategic clarity into commercial value."
30+
Years across the IT landscape
/ 01
of 04

Strategic
Architecture

We assess your competitive position, identify where the market is moving, and build a strategy around what you can defensibly own — not what sounds impressive in a pitch deck.

  • Competitive and market intelligence — landscape analysis, market sizing, and trend identification
  • Positioning and differentiation — defining what your venture owns and why it matters
  • Go-to-market strategy — channel strategy, pricing, partnerships, and launch sequencing
  • Regulated market entry — jurisdiction selection, compliance positioning, and licensing strategy across regulated technology sectors
/ 02

Venture
Acceleration

We work alongside founders and operators to build the business systems that turn early traction into sustainable scale — revenue models, operational infrastructure, team structure, and financial frameworks.

  • Revenue model design — pricing structures, unit economics, and monetisation strategy
  • Operational infrastructure — processes, tools, and workflows for consistent execution at scale
  • Team and organisational design — roles, reporting lines, and hiring priorities for 12–24 month growth
  • Financial architecture — models, reporting, and capital strategy for investment or profitability
  • Revenue and operational infrastructure — commercial systems, team scaling frameworks, and the operational architecture ventures need to grow beyond founder-dependency
/ 03

Execution
Mastery

Strategy without execution is a document nobody reads. We embed within your operations to manage transitions, launch products, restructure underperforming units, and build processes that outlast the engagement.

  • Operational turnarounds — restructuring underperforming units, cost optimisation, and process redesign
  • Product and market launches — hands-on management from planning through post-launch optimisation
  • Interim operating leadership — senior operators embedded during transitions or leadership gaps
  • Technology venture P&L management — direct involvement in financial and operational performance
  • Post-acquisition integration — integration planning, operational alignment, and first-100-days execution
/ 04

Partnership
Model

Most consulting engagements are structured around time — the longer the project runs, the more the firm earns. We designed 7N around the opposite principle: a meaningful portion of fees is tied to measurable client outcomes.

  • Advisory retainer — ongoing strategic counsel, decision support, and board-level input
  • Project-based — defined scope, timeline, and deliverables for specific initiatives
  • Embedded operations — a senior operator within the client team for 3–12 months
  • Performance-aligned fees — a portion of compensation tied to agreed success metrics
/ Partnership Model

Not just advisors.
Partners.

We define success criteria together at the start of every engagement, and our economics reflect whether those targets are met. The result: we only take on work where we believe we can deliver, and we stay accountable for what happens after the strategy is written.

Aligned incentives Long-term thinking Embedded partnership Shared accountability
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/ Initiate Contact

Start the
conversation.

If you are building or scaling a technology venture and want to explore whether 7N is the right partner, reach out. We will be direct about whether we can help — and equally direct if we cannot.

EST. 2015 · Global practice
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