2015
Founded and operating since 2015
About 7N
A strategic consulting practice built on operating experience and aligned incentives.
Led by Max Certorivski, 7N works with technology founders, operators, and leadership teams who need strategic clarity, execution support, and a partner whose compensation is tied to results — not billable hours.
30+
Years across IT and software
10+
Years in venture advisory
Why 7N Exists
Built by operating experience, not theory.
Every engagement begins with a diagnostic phase. Before we propose anything, we need to understand what is actually happening — in the market, inside the organisation, and in the competitive landscape. We ask difficult questions early to avoid expensive mistakes later.
From there, we develop a strategic framework tailored to the specific situation. We do not use templated playbooks. Throughout the engagement, we measure progress against the success criteria agreed at the outset. Our economics depend on results, which means we are structurally motivated to course-correct quickly rather than protect a plan that is not delivering.
How 7N Works
Engagement structures range from advisory retainers and board-level counsel to project-based work with defined deliverables, to embedded operating roles where we work within the client team on a day-to-day basis. The level of involvement is determined by what the situation requires.
Where Experience Shows Up
The strongest contribution appears where go-to-market strategy, digital infrastructure, cross-border scaling, or commercial execution require someone who has managed the P&L, built the team, and navigated the regulatory landscape — not someone who has read about it.
30+
Years across IT and software
Max Certorivski founded 7N after three decades of hands-on involvement in software development, IT infrastructure, and technology product management — building and managing technical teams, overseeing product delivery, and navigating the realities of scaling technology businesses from early-stage through enterprise maturity.
10+
Years in venture advisory
A decade of hands-on venture advisory — building go-to-market strategies, scaling operational infrastructure, navigating regulated markets, and solving execution problems across multiple jurisdictions and technology domains. This is pattern recognition that generalist firms cannot credibly replicate.
Why Founder Authority Matters Here
7N is not a consulting brand with interchangeable partners. The credibility of the firm is directly tied to the judgment, operating history, and domain depth that Max Certorivski brings to every engagement. You are not hiring a methodology — you are hiring a specific person's experience.
What Clients Actually Buy
Clients are buying sharper decision quality, clearer sequencing, better execution discipline, and honest feedback when a plan is not working. You are paying for judgment, not agreement.
What clients usually want to know about 7N and its founder.
Who is Max Certorivski?
Max Certorivski is the founder of 7N Strategic Growth Partners. His background spans software, technology ventures, strategic advisory, and operating environments where timing, execution, and commercial realism matter.
What makes 7N different from a traditional consulting firm?
7N is structured around diagnosis, execution discipline, and outcome alignment rather than generic frameworks. The work is intentionally practical, commercially grounded, and informed by operator-level pattern recognition.
What kinds of leaders usually work with 7N?
Typically founders, CEOs, executive teams, and boards facing growth decisions, execution bottlenecks, market-entry complexity, leadership alignment issues, or strategic repositioning.
Why does the founder background matter?
Because the value of 7N is not abstract methodology alone. The founder's experience helps the firm assess risk, pressure-test strategic choices, and keep advice connected to what can actually be executed in the real market.